Governments frequently take a standalone approach to strategy, policy, and communications rather than employing "brand thinking" to promote coordinated action or have the desired impact. In the private sector, on the other hand, enterprises that have developed powerful brands and utilize their brand "promise" to guide their operations are regularly able to win over customers' confidence, loyalty, support, market share, and even to influence culture and society.

MICH thinks that by combining government strategy, policy, and communications under the direction of a potent "brand promise," they will be able to do far more than if they treat these areas separately.

Our strategy and impact practice draws on years of establishing expertise in public sector policy, strategy, and world-class marketing.