MICH collaborates with tourism ministries, boards, and leaders to assist locations draw tourists, investment, human talent, and industry collaborations by utilizing international best practices. Moreover, we aid tourist organizations in developing strong brands and preparing their staff to market destinations successfully.

Additionally, we work to eliminate information silos that prevent the sharing of best practices with other government agencies and the private sector. This enables our clients in the tourism industry to provide best-in-class strategy, communications, marketing, and engagement, enabling them to thrive in a world that is getting more and more competitive.